The people working every day to honour the dignity of India's seniors.
Swabhimaan was built on a simple but powerful belief — that the later years of life should be lived with dignity, joy, and community. Our team brings together experience in elder care, technology, and hospitality to build a platform that truly serves India's senior citizens and their families.
We are a small but passionate team, and every product decision, partnership, and policy we make is guided by one question: does this honour the self-respect of our seniors?
Passionate individuals united by a common purpose.
Founder & CEO
With over two decades of experience across technology and elder care, Rakesh founded Swabhimaan with a mission to transform the senior living landscape in India. He has worked extensively with elder care organisations and believes that every senior citizen deserves dignity, comfort, and community. His vision drives Swabhimaan's growth as a trusted marketplace for India's seniors.
Web & Tech Consultant
Hemal brings deep expertise in web technologies and digital product strategy, helping Swabhimaan build a seamless and accessible platform for seniors and their families. He specialises in creating intuitive user experiences that serve people across all age groups and technical comfort levels — ensuring Swabhimaan is as easy to use as it is powerful.
The principles that guide our team every day.
Every decision we make is guided by the perspective of the seniors and families we serve.
We carefully vet every service and partner before listing them on our platform.
We are open, honest, and clear in everything we communicate — to users, partners, and each other.
We are always looking for passionate people who care about making a difference in the lives of senior citizens. If you believe in what we're building, we'd love to hear from you.